SEO report of emstravel.co.uk

Ems Executive Travel

www.emstravel.co.uk/

Ems Executive Travel

   

 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.emstravel.co.uk/

Character length : 20

Title
Ems Executive Travel
Description
Ems Executive Travel
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_GB
type: website
title: Ems Executive Travel
description: Ems Executive Travel
url: https://www.emstravel.co.uk/
site_name: Ems Executive Travel

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://emstravel.co.uk/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Ems Executive Travel

Character length : 20

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 9%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
073400
Heading structure in the source code
  • <H2> Welcome to Ems Executive Travel
  • <H2> Executive Travel Specialists
  • <H2> Professional Wedding Day Travel
  • <H2> Corporate Travel
  • <H2> Airport Transfers
  • <H2> Touring
  • <H2> Weddings
  • <H3> Alan Cowan
  • <H3> What Our Customers Say
  • <H3> Why Travel with Ems Executive Travel
  • <H4> Navigation
  • <H4> Recent News
  • <H4> Call Us Today
  • <H4> We accept card payments
Word cloud
  • travel26
  • executive13
  • ems13
  • corporate6
  • alan6
  • service6
  • tours6
  • airport6
  • edinburgh5
  • professional5
  • style5
  • offer4
  • company4
  • day4
  • business4
  • weddings4
  • transfers4
  • golf4
  • payments4
  • services4
  • delighted3
  • home3
  • great3
  • comfort3
  • all3
  • blog3
  • hotel3
  • ratho3
  • critical2
  • director2
  • customers2
  • cowan2
  • requirements2
  • touring2
  • attractions2
  • whisky2
  • been2
  • equally2
  • wanted2
  • just2
  • drop2
  • help2
  • recommend2
  • recommending2
  • hesitation2
  • need2
  • best2
  • recent2
  • even2
  • always2
  • sure2
  • right2
  • time2
  • welcome2
  • traveller2
  • wedding2
Keyword matrix
wordtitledescriptionsheading
travel
executive
ems
corporate
alan
service
Two Word cloud
  • executive travel9
  • blog contact3
  • alan cowan2
  • your help2
  • with ems2
  • ems executive2
Three Word cloud
  • ems executive travel3
  • hotel transfers travel2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 6 images on this web page.

Alternate attributes for the following 5 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
4.60
Flesch Reading Ease
69.20
Coleman Liau Index
11.30
Automated Readability Index (ARI)
2.30
Dale–Chall Readability
8.60
SMOG Index
7.30
Spache Readibility
5.00
Number of letters
27952
Number of words
6048
Number of sentences
1520
Average words per sentences
4
Number of syllables
9549
Syllables in words
9358
Average syllables in words
1.58
Number of words in first three syllables
752
Percentage of word / syllables
12.43
Words not in Dale-Chall easy-word list
3215
Words not in Spache easy-word list
519

 Technologies

Mobile optimization
This website is optimal for mobile devices!
Detected applications
FacebookWidgets
Font AwesomeFont Scripts
Google AnalyticsAnalytics
Google Font APIFont Scripts
Google Tag ManagerTag Managers
ModernizrJavaScript Frameworks
Twitter BootstrapWeb Frameworks
Twitter Emoji (Twemoji)JavaScript Graphics
WordPressCMSBlogs
Yoast SEOMarketing Automation
jQueryJavaScript Frameworks
PHPProgramming Languages
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 1.1 seconds have passed until the page started to load.
Loading time
2,910 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
67
Number of source domains
11
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • https://www.emstravel.co.uk/.. /jquery.js?ver=1.12.4
  • https://www.emstravel.co.uk/.. /jquery-migrate.min.js?ver=1.4.1
  • https://ws.sharethis.com/.. /st_insights.js?publisher=4d48b7c5-0ae3-4...
  • https://www.emstravel.co.uk/.. /modernizr.js?ver=2.6.2
  • https://www.emstravel.co.uk/.. /core.min.js?ver=1.11.4
  • https://www.emstravel.co.uk/.. /widget.min.js?ver=1.11.4
  • https://www.emstravel.co.uk/.. /position.min.js?ver=1.11.4
  • https://www.emstravel.co.uk/.. /menu.min.js?ver=1.11.4
  • https://www.emstravel.co.uk/wp-includes/js/wp-a11y.min.js?ver=4.9.5
  • https://www.emstravel.co.uk/.. /autocomplete.min.js?ver=1.11.4
  • https://www.emstravel.co.uk/.. /wpss-search-suggest.js
  • https://www.emstravel.co.uk/.. /scripts.js?ver=5.0
  • https://www.emstravel.co.uk/.. /ssba.js?ver=4.9.5
  • https://www.emstravel.co.uk/.. /magnific.js?ver=7.0.1
  • https://www.emstravel.co.uk/.. /superfish.js?ver=1.4.8
  • https://www.emstravel.co.uk/.. /init.js?ver=8.5.2
  • https://www.emstravel.co.uk/.. /orbit.js?ver=1.4
List of render blocking css files
  • https://www.emstravel.co.uk/.. /styles.css?ver=5.0
  • https://www.emstravel.co.uk/.. /rgs.css?ver=8.5.0
  • https://www.emstravel.co.uk/.. /font-awesome.min.css?ver=4.6.3
  • https://www.emstravel.co.uk/.. /style.css?ver=8.5.1
  • https://www.emstravel.co.uk/wp-content/themes/salient/style.css
  • https://www.emstravel.co.uk/.. /magnific.css?ver=6.2
  • https://www.emstravel.co.uk/.. /responsive.css?ver=8.5.1
  • https://www.emstravel.co.uk/.. /orbit.css?ver=4.9.5
  • https://www.emstravel.co.uk/.. /js_composer.min.css?ver=5.2.4
  • https://fonts.googleapis.com/css?family=Open+Sans&ver=1517847405
  • https://www.emstravel.co.uk/.. /style.css?ver=1.2.5
  • https://www.emstravel.co.uk/.. /dashicons.min.css?ver=4.9.5

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • https://www.emstravel.co.uk/wp-includes/js/jquery/jquery.js?ver=1.12.4
  • https://www.emstravel.co.uk/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
  • https://www.emstravel.co.uk/wp-content/themes/salient/js/modernizr.js?ver=2.6.2
  • https://www.emstravel.co.uk/wp-content/plugins/contact-form-7/includes/js/jquery.form.min.js?ver=3.51.0-2014.06.20
  • https://www.emstravel.co.uk/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=4.6.1
  • https://www.emstravel.co.uk/wp-content/plugins/simple-share-buttons-adder/js/ssba.min.js?ver=4.7.4
  • https://www.emstravel.co.uk/wp-content/themes/salient/js/respond.js?ver=1.1
  • https://www.emstravel.co.uk/wp-content/themes/salient/js/sticky.js?ver=1.0
  • https://www.emstravel.co.uk/wp-content/themes/salient/js/prettyPhoto.js?ver=6.0.1
  • https://www.emstravel.co.uk/wp-content/themes/salient/js/isotope.min.js?ver=2.0
  • https://www.emstravel.co.uk/wp-content/themes/salient/js/superfish.js?ver=1.4.8
  • https://www.emstravel.co.uk/wp-content/themes/salient/js/init.js?ver=6.0.1
  • https://www.emstravel.co.uk/wp-content/themes/salient/js/orbit.js?ver=1.4
  • https://www.emstravel.co.uk/wp-includes/js/comment-reply.min.js?ver=4.7.4
  • https://www.emstravel.co.uk/wp-includes/js/wp-embed.min.js?ver=4.7.4
  • https://www.emstravel.co.uk/wp-content/plugins/js_composer_salient/assets/js/js_composer_front.js?ver=4.6.2
File size of all javascript files combined
1.35MB
Javascript minifying
You can save 47.2KB (27% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • https://www.emstravel.co.uk/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=4.6.1
  • https://www.emstravel.co.uk/wp-content/themes/salient/css/rgs.css?ver=6.0.1
  • https://www.emstravel.co.uk/wp-content/themes/salient/css/font-awesome.min.css?ver=4.7.4
  • https://www.emstravel.co.uk/wp-content/themes/salient-child/style.css?ver=6.0.1
  • https://www.emstravel.co.uk/wp-content/themes/salient/css/responsive.css?ver=6.0.1
  • https://www.emstravel.co.uk/wp-content/themes/salient/css/orbit.css?ver=4.7.4
  • https://www.emstravel.co.uk/wp-content/plugins/js_composer_salient/assets/css/js_composer.css?ver=4.6.2
File size of all css files combined
1.32MB
CSS minifying
You can save 5.1KB (16% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
187.10KB
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
56
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
https://www.googletagmanager.com/gtag/js?id=UA-110679929-115 minutes
https://connect.facebook.net/en_US/sdk.js20 minutes
https://www.google-analytics.com/analytics.js2 hours

 Speed test – Images

File size of all images combined
2.67MB
Image optimisation
You can save 1.1MB (41% compression) by optimising the images below:

 Links

We found a total of 32 different links.
Internal links: 26
External links: 6

External links:

Link text (anchor) Link strength
Design33
JstRoll MEDIA
https://twitter.com/emsalan
https://www.facebook.com/emstraveledinburgh
https://uk.linkedin.com/pub/alan-cowan/37/162/993
https://plus.google.com/103796772999629303490/about

Internal links:

Link text (anchor) Link strength
https://www.emstravel.co.uk/#
https://www.emstravel.co.uk
https://www.emstravel.co.uk/#mobilemenu
https://www.emstravel.co.uk/#searchbox
Home
About
Weddings
Airport and Hotel Transfers
Travel Services
Golf
Corporate Travel
Tours
Blog
Contact
Payments
Find out more
Find out More
https://www.emstravel.co.uk/corporate-travel
https://www.emstravel.co.uk/airport-and-hotel-transfers
https://www.emstravel.co.uk/tours
https://www.emstravel.co.uk/weddings
What Our Customers Say
Why Travel with Ems Executive Travel
Contact Us Now
Edinburgh International Science Festival 2017
Whisky Month Edinburgh

 Website security

IP
77.72.1.210
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Good! The website uses favicon.

 Order of Heading elements on mobile by position

  • H2 : Executive Travel Specialists , ( 0px from top )
  • H2 : Professional Wedding Day Travel , ( 0px from top )
  • H2 : Welcome to Ems Executive Travel , ( 147px from top )
  • H2 : Corporate Travel, ( 586px from top )
  • H2 : Airport Transfers, ( 966px from top )

 Typos

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